Maturity Model & Assessment
6 levels. 10 dimensions. Three assessment paths. Every question with scoring.
The 6 Maturity Levels
| Level | Name | Description | Typical Client |
|---|---|---|---|
| 0 | Absent | No meaningful digital presence. Maybe a dormant Facebook page. | New business, offline-only, or completely neglected digital. |
| 1 | Present | Website exists. Maybe a social account. No strategy, no tracking, no consistency. | ”We have a website but it doesn’t do anything for us.” |
| 2 | Active | Posting on social, maybe running some ads. Analytics exist but aren’t used. Content is sporadic. | ”We’re doing stuff but don’t know if it’s working.” |
| 3 | Strategic | Documented goals and personas. Consistent content. Tracking ROI. Channels work together. | ”We have a plan and it’s working, but we’re hitting a ceiling.” |
| 4 | Optimised | Data-driven decisions. A/B testing. Automation. Multi-channel attribution. Clear team roles. | ”We’re profitable but want to scale efficiently.” |
| 5 | Leading | AI-integrated. Predictive analytics. Advanced attribution. Scaling markets. | ”We want to stay ahead and find the next growth lever.” |
What Each Level Needs From You
| Level | Engagement | Your Role |
|---|---|---|
| 0–1 | Full-service build (6–12 months minimum) | You build everything; gradually train their team |
| 2 | 90-day sprint → retainer | You fix and build; they take over day-to-day |
| 3 | Optimisation retainer (ongoing monthly) | You optimise, they execute; you review and steer |
| 4 | Advisory + specialist projects (quarterly reviews) | You advise strategy; execute only specialist work |
| 5 | Fractional CMO / advisory | You attend leadership meetings; set direction |
The 10 Dimensions
Each dimension is assessed independently. A business might be Level 4 on social media but Level 1 on email — that unevenness is where your value lives.
India-Specific Adjustments
| Dimension (Global) | India Adjustment |
|---|---|
| Email Marketing | → WhatsApp + Email (WhatsApp is primary; 90%+ open rate vs 15–20% email) |
| Paid Advertising | → Paid Ads + Marketplace Presence (Amazon, Flipkart, Meesho are ad platforms too) |
| Conversion Infrastructure | → Transaction Infrastructure (UPI, Razorpay, Cash on Delivery, EMI) |
| SEO | → Search + Discovery (includes JustDial, Practo, Sulekha, Google Maps) |
Dimension 1: Strategy & Goals
| Level | What It Looks Like |
|---|---|
| 0 | No goals. No strategy. Marketing happens randomly. |
| 1 | Vague goals (“get more customers”). No documentation. |
| 2 | Some goals exist but aren’t SMART. Activities aren’t tied to them. |
| 3 | SMART goals documented. Personas defined. USP articulated. Strategy reviewed quarterly. |
| 4 | Goals cascade from business objectives. Personas validated with data. Competitive analysis is ongoing. |
| 5 | Predictive goal-setting. Strategy adapts in real-time based on AI-surfaced insights. |
Dimension 2: Website & Technical Foundation
| Level | What It Looks Like |
|---|---|
| 0 | No website, or a placeholder / under construction page. |
| 1 | Website exists but is outdated, slow, not mobile-friendly. No CTAs. |
| 2 | Decent site. Mobile-responsive. But slow, no structured data, poor UX. |
| 3 | Fast site (Core Web Vitals green). Clear structure. CTAs. Accessibility basics met. |
| 4 | Optimised UX. A/B tested layouts. Chatbot. Schema markup. PWA or native app. |
| 5 | AI-personalised content per visitor. Advanced testing. Headless CMS. WCAG AA+. |
Dimension 3: Analytics & Data
| Level | What It Looks Like |
|---|---|
| 0 | No analytics installed. No idea how many visitors they get. |
| 1 | Analytics installed but nobody looks at it. |
| 2 | GA4 exists. Someone checks traffic occasionally. No conversion tracking. |
| 3 | GA4 configured properly. Conversions tracked. Monthly reports reviewed. Data informs decisions. |
| 4 | Dashboards (Looker Studio). Attribution modelling. Funnel analysis. A/B test results drive changes. |
| 5 | Predictive analytics. AI-powered anomaly detection. Real-time dashboards. Cross-channel attribution. |
Dimension 4: Search & Discovery
| Level | What It Looks Like |
|---|---|
| 0 | Site not indexed. No Search Console. Doesn’t appear for own brand name. Not on JustDial/Practo. |
| 1 | Indexed but no optimisation. Missing meta titles/descriptions. No keyword strategy. |
| 2 | Some keywords targeted. Titles and metas exist but inconsistent. No content strategy for SEO. |
| 3 | Keyword research done. Content targets search intent. Technical SEO solid. Search Console monitored. GBP optimised. |
| 4 | Topical authority built. Structured data. Backlink strategy. Ranking for competitive terms. Listed on relevant directories. |
| 5 | Appearing in AI Overviews. Voice search optimised. International SEO. Programmatic content at scale. |
Dimension 5: Content
| Level | What It Looks Like |
|---|---|
| 0 | No content beyond a basic “About” page. |
| 1 | A few old blog posts. No calendar. No plan. |
| 2 | Posts sometimes. No consistent schedule. Content isn’t tied to goals or keywords. |
| 3 | Content calendar. Regular publishing. Content matches persona needs. Brand guidelines exist. |
| 4 | Repurposing pipeline (1 piece → multiple formats). AI-assisted creation. Content drives measurable results. |
| 5 | Content engine at scale. Personalised per segment. Data-driven topic selection. Multi-format. |
Dimension 6: Social Media
| Level | What It Looks Like |
|---|---|
| 0 | No social accounts, or created and abandoned. |
| 1 | Accounts exist. Rarely posted on. No business profiles. |
| 2 | Posts a few times a week. Some engagement. No strategy behind content choices. |
| 3 | Consistent cadence. Business accounts with analytics. Content tied to strategy. Community engagement. |
| 4 | Social commerce active. Influencer partnerships. UGC programme. Data-driven posting. |
| 5 | Cross-platform strategy with platform-native content. Social listening. AI-optimised scheduling and creative. |
Dimension 7: WhatsApp + Email
| Level | What It Looks Like |
|---|---|
| 0 | No email list. No WhatsApp Business. Plain personal WhatsApp for business. |
| 1 | Small email list. No segmentation. Occasional blasts. Personal WhatsApp with some customer chats. |
| 2 | Growing list. Some campaigns. No automation. WhatsApp Business with basic catalogue. |
| 3 | Segmented list. Regular campaigns. Welcome flow. WhatsApp Business with quick replies, labels, and broadcast. |
| 4 | Advanced automation (cart abandonment, win-back, post-purchase). WhatsApp API with scheduled follow-ups. Revenue tracked per channel. |
| 5 | Predictive send times. AI personalisation. Full lifecycle automation across WhatsApp and email. 25%+ of revenue from owned channels. |
Dimension 8: Paid Advertising
| Level | What It Looks Like |
|---|---|
| 0 | No paid advertising. |
| 1 | Boosted a few social posts. No conversion tracking. No strategy. |
| 2 | Running ads but can’t tell if profitable. No retargeting. Basic targeting. |
| 3 | Conversion tracking works. Positive ROAS. Retargeting active. Strategy documented. |
| 4 | Multi-platform. A/B tested creative. Smart bidding. First-party audiences. Performance Max or Advantage+. |
| 5 | Full-funnel attribution. Incrementality testing. AI-driven budget allocation. Cross-channel optimisation. |
Dimension 9: Transaction & Conversion Infrastructure
| Level | What It Looks Like |
|---|---|
| 0 | No way to transact online. Phone/email only. |
| 1 | Basic contact form or payment link. No product pages. |
| 2 | E-commerce or booking system exists but friction is high. UPI QR at counter but not online. |
| 3 | Smooth checkout. Multiple payment options (UPI, cards, BNPL). Mobile-optimised. |
| 4 | Social commerce. AI recommendations. One-click checkout. Optimised with analytics. |
| 5 | Headless commerce. Personalised shopping. Live shopping. International checkout. |
Dimension 10: Team, Process & AI Readiness
| Level | What It Looks Like |
|---|---|
| 0 | One person doing everything. No tools. No process. |
| 1 | Someone is “handling” marketing. No defined role. No tools beyond social apps. |
| 2 | Some tools in use (Canva, basic email). Marketing happens but isn’t managed. |
| 3 | Clear roles (even if outsourced). Project management tool. Regular reviews. Basic AI adoption. |
| 4 | Documented processes. Content pipeline. Shared dashboards. AI tools integrated into daily work. |
| 5 | Cross-functional team. Automated reporting. AI governance policy. Continuous experimentation culture. |
Maturity Profiles — Reading the Shape
| Pattern | What It Means | What to Do |
|---|---|---|
| Flat low (all 0–1) | Starting from scratch | Full build. Maximum impact, maximum effort. Start with foundation. |
| Spiky (high on 1–2, low on rest) | Over-invested in one channel | Balance the portfolio. Often: good at social, bad at everything else. |
| Plateau at 2–3 | Busy but not growing | Needs strategy and measurement. Quick wins from fixing what exists. |
| High with holes (mostly 3–4, one at 0–1) | Mature business with blind spots | Targeted fixes. Often: great content but no email, or good ads but terrible website. |
| Uniformly high (all 4–5) | Doesn’t need a generalist | Advisory or specialist engagement. |
Scoring
Per dimension: Average of question scores in that section, scaled to 0–5.
Dimension Scaled Score = (Average of question scores / 4) × 5
Overall: Average of all 10 scaled dimension scores.
| Score Range | Level |
|---|---|
| 0.0 – 0.9 | Level 0: Absent |
| 1.0 – 1.9 | Level 1: Present |
| 2.0 – 2.9 | Level 2: Active |
| 3.0 – 3.9 | Level 3: Strategic |
| 4.0 – 4.5 | Level 4: Optimised |
| 4.6 – 5.0 | Level 5: Leading |
Always show the dimensional breakdown — the overall score hides the shape.
Gateway Questions (Before Assessment)
Three plain-English questions determine which path the prospect takes:
G1. Does your business have a website?
- Yes / No / I’m not sure
G2. When someone wants to find your business online, can they?
- Yes — we show up on Google
- Sometimes, but not always
- Probably not
- I’ve never checked
G3. How do most of your customers find you today?
- Word of mouth / referrals
- They walk past / see our sign
- Social media
- Google / online search
- Paid advertising
- I’m not sure
Routing:
| If… | Path |
|---|---|
| No website + probably not findable + word-of-mouth | Path A: Starting Fresh (12 questions, plain English, 3 min) |
| Has website + mixed findability + mix of channels | Path B: Growing (standard 40 questions, tooltips, 5–7 min) |
| Has website + ranks on Google + multiple channels | Path C: Scaling (full technical, 5–7 min) |
Path A: Starting Fresh (12 Questions)
Plain English. No jargon. No scores shown — outcome-oriented language instead.
A1: Your Customers
QA.1 How do your customers find out about you right now?
- Word of mouth only → No digital acquisition
- They walk past → Location-dependent
- Social media → Some digital traction
- Google / search → Foundation exists
QA.2 If a customer wanted to recommend you, what would they tell their friend to search?
- Free text (reveals: do they show up for their own name?)
QA.3 Do customers ever tell you they had trouble finding your contact details?
- Yes, regularly / Sometimes / No, they find us easily
A2: Your Online Presence
QA.4 Can someone find your phone number, address, and hours online right now?
- No, they’d have to call or ask → Level 0
- Yes, on Google or a directory → Basic presence
- Yes, on our website and Google → Level 1–2
QA.5 Do you have a page on any of these? (select all)
- Google (business info box appears when you search your name)
- Facebook / Instagram / A website / Yelp/TripAdvisor/JustDial/Practo / None
QA.6 If you have a website, when was it last updated?
- Don’t have one / Can’t remember / Over a year / Last few months / Regularly
A3: Your Customers Online
QA.7 Do you get messages, comments, or reviews from customers online?
- No / Yes but I don’t respond / Yes, I respond when I can / Yes, it’s part of how I run my business
QA.8 Do you collect customer email addresses or phone numbers?
- No / Some in my phone / Yes, in a spreadsheet / Yes, in a proper system
QA.9 Do you send emails or WhatsApp messages to customers about offers or updates?
- No / Occasionally / Yes, regularly
A4: Your Marketing
QA.10 Have you ever paid for online advertising?
- No / Yes, but I didn’t see results / Yes, it brings in customers
QA.11 If you could wave a magic wand, what’s the one thing you’d want from marketing?
- More customers finding me / More customers coming back / People knowing I exist / Understanding what’s working / Someone handling it so I can focus on my business
QA.12 What’s holding you back from doing more marketing?
- Don’t know where to start / No time / No budget / Tried before, didn’t work / Don’t trust marketing people / Don’t think I need it
Path B & C: Full Assessment (40 Questions)
Path B and C share the same questions. Path C prospects see them without tooltips; Path B gets contextual explanations.
Section 0: Business Profile (Not Scored)
Q0.1 What type of business are you?
- Local business (restaurant, salon, clinic, shop) / E-commerce / B2B / Creator / Non-profit / Other
Q0.2 What industry?
- Food & hospitality / Health & wellness / Fashion & beauty / Tech & SaaS / Professional services / Education / Home & lifestyle / Other
Q0.3 How long operating?
- < 1 year / 1–3 / 3–10 / 10+
Q0.4 Team size (including you)?
- Just me / 2–5 / 6–20 / 20+
Q0.5 Approximate monthly revenue?
- Pre-revenue / Under ₹4L / ₹4L–₹20L / ₹20L–₹80L / ₹80L+ / Prefer not to say
Section 1: Strategy & Goals
Q1.1 Do you have documented marketing goals?
| Answer | Score |
|---|---|
| No marketing goals | 0 |
| Goals in our heads, not written | 1 |
| Written goals but don’t review regularly | 2 |
| SMART goals reviewed monthly | 3 |
| Goals cascade from business objectives, tracked with KPIs | 4 |
Q1.2 Have you defined your ideal customer?
| Answer | Score |
|---|---|
| We sell to anyone who’ll buy | 0 |
| General idea, nothing documented | 1 |
| Written basic description | 2 |
| Detailed personas with demographics, goals, pain points | 3 |
| Personas validated with data, updated regularly | 4 |
Q1.3 Do you know what makes you different from competitors?
| Answer | Score |
|---|---|
| Haven’t thought about it | 0 |
| General sense but haven’t articulated it | 1 |
| Can describe our USP verbally | 2 |
| USP documented and consistent across marketing | 3 |
| Differentiation is data-backed and drives strategy | 4 |
Q1.4 When did you last review your marketing strategy?
| Answer | Score |
|---|---|
| We don’t have a strategy | 0 |
| Over a year / can’t remember | 1 |
| Within last 6 months | 2 |
| Within last quarter | 3 |
| Review monthly, adjust quarterly | 4 |
Section 2: Website & Technical Foundation
Q2.1 Do you have a website?
| Answer | Score |
|---|---|
| No | 0 |
| Yes, very basic or outdated | 1 |
| Yes, functional but could be better | 2 |
| Yes, modern, fast, mobile-friendly | 3 |
| Yes, optimised, tested, regularly improved | 4 |
Q2.2 How does your website look on mobile?
| Answer | Score |
|---|---|
| Haven’t checked | 0 |
| Works but isn’t great | 1 |
| Responsive and usable | 2 |
| Mobile-first, easy navigation, fast load | 3 |
| Tested regularly on multiple devices; Core Web Vitals monitored | 4 |
Q2.3 Does your website have clear calls to action?
| Answer | Score |
|---|---|
| What’s a CTA? | 0 |
| There’s a “Contact Us” page somewhere | 1 |
| A few buttons and forms | 2 |
| Every page has a clear CTA aligned to a goal | 3 |
| CTAs are A/B tested and optimised for conversion | 4 |
Q2.4 When was your website last updated?
| Answer | Score |
|---|---|
| Don’t know / never | 0 |
| Over a year ago | 1 |
| 3–12 months ago | 2 |
| Within the last month | 3 |
| Updated weekly or more | 4 |
Section 3: Analytics & Data
Q3.1 Do you have Google Analytics (GA4) or similar on your website?
| Answer | Score |
|---|---|
| What’s that? | 0 |
| Set up once, I don’t look at it | 1 |
| Installed, I check occasionally | 2 |
| Properly configured, I review regularly | 3 |
| Yes, with conversion tracking, custom events, and dashboards | 4 |
Q3.2 Do you track conversions (purchases, form submissions, bookings)?
| Answer | Score |
|---|---|
| What’s conversion tracking? | 0 |
| No, but I know roughly how many sales we get | 1 |
| Track some but not consistently | 2 |
| All key conversions tracked and reported | 3 |
| With attribution modelling and funnel analysis | 4 |
Q3.3 How often do you use data to make marketing decisions?
| Answer | Score |
|---|---|
| Never — gut feeling | 0 |
| Rarely — when something goes wrong | 1 |
| Sometimes — check monthly | 2 |
| Often — data informs weekly planning | 3 |
| Always — every decision data-supported; we run experiments | 4 |
Q3.4 Can you tell me your website’s monthly traffic right now?
| Answer | Score |
|---|---|
| No idea | 0 |
| Could find out but don’t know offhand | 1 |
| Roughly, yes | 2 |
| Yes, with trend and top sources | 3 |
| Yes, with conversion rates, bounce rates, and channel breakdown | 4 |
Section 4: Search & Discovery
Q4.1 If someone searches for what you sell + your area, do you show up?
| Answer | Score |
|---|---|
| Never searched for myself | 0 |
| Don’t think so | 1 |
| Sometimes, not on page 1 | 2 |
| Usually page 1 | 3 |
| Top positions for multiple relevant keywords | 4 |
Q4.2 Do you have Google Search Console set up?
| Answer | Score |
|---|---|
| What’s that? | 0 |
| Heard of it, haven’t set up | 1 |
| Set up but never check | 2 |
| Check regularly for performance data | 3 |
| Use it to inform keyword strategy and fix technical issues | 4 |
Q4.3 Have you done keyword research?
| Answer | Score |
|---|---|
| What’s keyword research? | 0 |
| No, but I know what people might search | 1 |
| Some informal research | 2 |
| Documented target keyword list | 3 |
| Mapped to pages, tracked for rankings, updated regularly | 4 |
Q4.4 Do your pages have unique titles and meta descriptions?
| Answer | Score |
|---|---|
| Don’t know what those are | 0 |
| Probably not | 1 |
| Some do | 2 |
| Every page | 3 |
| Optimised with keywords, regularly updated | 4 |
Section 5: Content
Q5.1 How often do you publish new content?
| Answer | Score |
|---|---|
| Never | 0 |
| Published a few things ages ago | 1 |
| Every now and then | 2 |
| Regular schedule (weekly/bi-weekly) | 3 |
| Multiple times/week across multiple formats | 4 |
Q5.2 Do you have a content calendar?
| Answer | Score |
|---|---|
| What’s that? | 0 |
| Post when we think of something | 1 |
| Rough plan in our heads | 2 |
| Documented, planned a month ahead | 3 |
| Planned quarterly with themes, formats, channels, owners | 4 |
Q5.3 Do you repurpose content across channels?
| Answer | Score |
|---|---|
| Create from scratch per platform | 0 |
| Occasionally share a post | 1 |
| Sometimes adapt for different platforms | 2 |
| Regularly — one piece → blog, video, social, email | 3 |
| Systematically with repurposing pipeline and tools | 4 |
Q5.4 Do you use AI tools for content?
| Answer | Score |
|---|---|
| No, not sure what tools exist | 0 |
| Tried ChatGPT once or twice | 1 |
| Use AI sometimes for ideas or drafts | 2 |
| AI is part of regular workflow with human review | 3 |
| AI integrated into pipeline with brand guidelines, prompt library, quality checks | 4 |
Section 6: Social Media
Q6.1 Which platforms are you active on? (select all)
- None (Score: 0) / Instagram / TikTok / Facebook / LinkedIn / YouTube / Pinterest / Threads / BlueSky / Other
Scoring: 0 = 0, 1 = 1, 2 = 2, 3+ = 3, 3+ with business accounts = 4
Q6.2 How often do you post?
| Answer | Score |
|---|---|
| Rarely or never | 0 |
| Few times a month | 1 |
| 1–2 times/week | 2 |
| 3–5 times/week | 3 |
| Daily, platform-specific content | 4 |
Q6.3 Do you engage with comments and DMs?
| Answer | Score |
|---|---|
| No | 0 |
| Rarely | 1 |
| Sometimes | 2 |
| Usually within 24 hours | 3 |
| Always, promptly, as part of community strategy | 4 |
Q6.4 Do you use social media analytics?
| Answer | Score |
|---|---|
| What analytics? | 0 |
| Notice likes but don’t look at data | 1 |
| Check insights occasionally | 2 |
| Review weekly, adjust content based on results | 3 |
| Data drives strategy; track engagement, reach, conversion | 4 |
Section 7: WhatsApp + Email
Q7.1 Do you have an email list or WhatsApp broadcast list?
| Answer | Score |
|---|---|
| No | 0 |
| Yes, very small (under 100) | 1 |
| Yes, a few hundred contacts | 2 |
| Yes, 1,000+ actively managed | 3 |
| Yes, large, segmented, and growing consistently | 4 |
Q7.2 How often do you message your list?
| Answer | Score |
|---|---|
| We don’t | 0 |
| Very rarely (few times/year) | 1 |
| Monthly | 2 |
| Weekly or bi-weekly | 3 |
| Multiple times/week, segmented by audience | 4 |
Q7.3 Do you have automated flows (welcome, cart abandonment, follow-up)?
| Answer | Score |
|---|---|
| What’s that? | 0 |
| No automation | 1 |
| Basic welcome message | 2 |
| Welcome series + at least one other automation | 3 |
| Full lifecycle: welcome, abandon, post-purchase, win-back, cross-sell | 4 |
Q7.4 Do you know your open rate, click rate, or response rate?
| Answer | Score |
|---|---|
| No idea | 0 |
| Seen numbers but don’t remember | 1 |
| Roughly | 2 |
| Yes, track over time | 3 |
| Yes, with CTOR, conversion rate, revenue per message, deliverability | 4 |
Section 8: Paid Advertising
Q8.1 Do you run paid advertising?
| Answer | Score |
|---|---|
| No | 0 |
| Boosted a few social posts | 1 |
| Yes, on one platform | 2 |
| Yes, multiple platforms with defined budget | 3 |
| Yes, with sophisticated targeting, testing, cross-platform optimisation | 4 |
Q8.2 Do you know your return on ad spend (ROAS)?
| Answer | Score |
|---|---|
| What’s ROAS? | 0 |
| Just know how much I spend | 1 |
| Rough idea | 2 |
| Track per campaign | 3 |
| Per campaign, per channel, with attribution | 4 |
Q8.3 Do you use retargeting?
| Answer | Score |
|---|---|
| What’s retargeting? | 0 |
| No | 1 |
| Think so but not sure | 2 |
| Yes, retarget visitors and cart abandoners | 3 |
| Yes, with segmented audiences, frequency caps, tested creative | 4 |
Q8.4 Is your conversion tracking working correctly?
| Answer | Score |
|---|---|
| Don’t know what that means | 0 |
| Not sure | 1 |
| Think so but haven’t verified | 2 |
| Verified and reporting accurately | 3 |
| Enhanced conversions, server-side tracking, cross-platform attribution | 4 |
Section 9: Transaction & Conversion
Q9.1 Can customers buy, book, or enquire online?
| Answer | Score |
|---|---|
| No — call or email only | 0 |
| Basic contact form | 1 |
| Can book/buy online but process is clunky | 2 |
| Smooth online transaction, multiple payment options, mobile-friendly | 3 |
| Optimised with guest checkout, UPI, BNPL, one-click, AI recommendations | 4 |
Q9.2 Do you collect and display customer reviews?
| Answer | Score |
|---|---|
| No | 0 |
| A few exist, don’t actively collect | 1 |
| Ask occasionally | 2 |
| Systematic collection process, displayed on site | 3 |
| Integrated across site, social, ads, GBP; respond to all | 4 |
Q9.3 Do you know your conversion rate?
| Answer | Score |
|---|---|
| What’s a conversion rate? | 0 |
| No | 1 |
| Roughly | 2 |
| Yes, overall and by traffic source | 3 |
| Yes, with funnel analysis, actively optimised | 4 |
Section 10: Team, Process & AI
Q10.1 Who handles your digital marketing?
| Answer | Score |
|---|---|
| Nobody really | 0 |
| I do, on top of everything else | 1 |
| Someone part-time | 2 |
| Dedicated person/team or agency | 3 |
| Structured team with defined roles, processes, regular reviews | 4 |
Q10.2 Regular schedule for reviewing marketing performance?
| Answer | Score |
|---|---|
| Never review | 0 |
| Only when something seems wrong | 1 |
| Every few months | 2 |
| Monthly reviews with reports | 3 |
| Weekly + monthly + quarterly strategy sessions | 4 |
Q10.3 Marketing tools in use? (select all)
- None (0) / Social scheduling / Email platform / Analytics / Design tools / AI tools / Project management / CRM
Scoring: 0 = 0, 1–2 = 1, 3–4 = 2, 5–6 = 3, 7+ = 4
Q10.4 How would you describe your marketing process?
| Answer | Score |
|---|---|
| Don’t have one — reactive | 0 |
| Ad-hoc — do things when we remember | 1 |
| Loosely organised, no documentation | 2 |
| Structured with calendar, pipeline, roles | 3 |
| Optimised, documented, automated where possible, continuously improved | 4 |
Contact Capture (After Results Shown)
Results are shown before asking for contact info. Email capture is framed as “save your report” — not a gate.
Email (to save/share report)
Name (optional)
Website URL (optional — enables verification)
WhatsApp number (for follow-up)
Preferred language (English / Hindi / Kannada)
What would help you most right now?
- Just wanted to see my scores
- Get a detailed breakdown via email/WhatsApp
- Book a strategy call to discuss results
Totals
| Path | Questions | Time |
|---|---|---|
| Path A | 12 | ~3 min |
| Path B/C | 5 profile + 40 scored | ~5–7 min |