Fundamentals of Digital Marketing – Google
Course notes from Google’s Fundamentals of Digital Marketing certification.
Updated with current tools, AI workflows, and cross-team practices.
Start Here
00 - The Workflow — The step-by-step playbook. 6 phases, checkboxes, owners, timelines. Follow this to execute; reference the modules below for theory.
Modules
How This is Organised
Strategy & Foundation (Modules 00–03)
Goals, personas, customer journey, channel selection.
Content & Data (Modules 04–05)
Content creation, AI tools, analytics, data-driven decisions.
Channels (Modules 06–14)
Social media, SEO, websites, e-commerce, international, paid ads, local, email, video.
Team Operations (Module 15)
Roles, cadence, pipeline, dashboards, tool stack, AI governance, templates.
Key Cross-References
| Topic | Primary Module | Referenced From |
|---|---|---|
| SMART Goals | 02 - Build Your Digital Marketing Strategy | 05, 07, 08, 13 |
| Customer Personas | 03 - Know Your Digital Customers | 02, 04, 06, 09, 11, 15 |
| AI & Prompting (T-C-R-E-I) | 04 - Create Engaging Content | 05, 06, 08, 13 |
| GA4 Analytics | 05 - Get the Most from Your Business Data | 07, 09, 11, 15 |
| Retargeting (all channels) | 11 - Choose the Right Marketing Channels for Your Budget | 09 |
| Paid Social Advertising | 11 - Choose the Right Marketing Channels for Your Budget | 06 |
| Team Workflow & Templates | 15 - Cross-Team Digital Marketing Workflow | — |